To evoke emo­tion and cre­ate impact in a frag­mented and fast mov­ing world you need to defrag­ment and clar­ify your brand and offer. This is the core of the philosophy.

I am a freelance designer, specialising in print & digital design and branding. Born in France and raised in Turkey. My past work in the area of advertising industry was characterised by a dichotomy of approaches. Initially, the basic aim was to understand a design problem, find an optimal or reasonably optimal solution. This has given me a good background in issues related to typography, symbolism, brand identity and corporate identity. 

Having built my skills working in several agencies on branding projects, everything from a logo design, stationery, brochures, etc, but I enjoy creating identities the most.

There's a story behind every Instagram posts. Sometimes when I think about it, I feel like I've live my whole life up here. 

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